OUR MISSION. 

Empowering people with engaging tools on finance

It all started with a simple yet powerful realisation:

financial education alone is not enough to change lives.

For over 12 years, Chloé Jacquin worked across Africa and the Middle East, collaborating with ministries, central banks, and local organizations. She saw firsthand how traditional financial education programs, while useful, often failed to address people’s financial behaviors and habits. The focus was too much on knowledge and not enough on real-life financial decision-making.

Inspired by behavioural science and nudges, she envisioned a more engaging and human-centered approach: hybrid coaching, combining personalised support with digital tools, tailored to local realities. That’s how Fiinafas was born in 2019. After a testing phase, the social and solidarity enterprise was officially launched in 2024.

Today, Fiinafas is a dedicated team working in France, South Africa, and beyond, partnering with experts and organisations to support women, youth, and vulnerable communities on their journey to financial autonomy. 

Democratic Governance

Fiinafas ensures participatory decision-making by including users of our services in key governance processes.

Our advisory board and inclusive practices reflect our dedication to transparency and co-creation.

Redistribution of Benefits

In line with ESS principles, Fiinafas will redistribute a portion of our benefits to the communities we serve, strengthening their financial independence and fostering collective well-being.

Ethical Partnerships

Fiinafas is part of the So Cooperation network, uniting ESS and international solidarity organisations to promote innovative and cooperative solutions..

Fiinafas is also part of the Makesense Education network to promote innovative practices in education

Global Collaboration

Fiinafas is a signatory of the Dakar Declaration from the Global Social Economy Forum (GSEF) that emphasises the role of the ESS in achieving the United Nations’ Sustainable Development Goals (SDGs). And getting ready for the GSEF 2025 in Bordeaux!

Our team

Fiinafas' founding team strongly believes in its vision, values and mission. We are investing ourtime expertise and resources in the effort to realise the impact and business goals. We aspire to build a strong and good employer with enabling environment, with a pool of potential associates and talents who would join the organisation, add value and grow with it.

The big + of the team:

Industry knowledge, Partner network, Expert network, Industry recognition, Technical knowledge.

We work with a global network of experts

Fiinafas' expert network spans 18 countries.

Our largest representation is from France, South Africa, Côte d'Ivoire, and Lebanon, alongside professionals from Senegal, the USA, the UK, UAE and more across Africa, Europe, and beyond.



Inclusive Languages
With expertise in English, French, Arabic (Lebanese, Syrian, Moroccan, Tunisian), Spanish, and languages like Mandarin, Afrikaans, and isiZulu, our network ensures accessibility and cultural inclusivity worldwide.

Fiinafas’ Advisory Board is composed of seasoned experts with more than 50+years of experience who bring a wealth of experience in financial inclusion, behavioral change, and economic development. Together, Aurelia, Ahmad, and Gerda provide strategic guidance, innovative insights, and deep networks to steer Fiinafas’ mission of empowering economically vulnerable communities through sustainable financial well-being solutions.

The Advisory Board advises the President on Fiinafas' programs and fundraising efforts, providing strategic insight for long-term value creation. It operates solely in an advisory capacity without legal responsibilities, working within an established Advisory Board Charter.

Our advisory board