Technology
Hybrid, adaptive tools, designed to work offline too.
Our mission
Financial well-being. For all.
Fiinafas strengthens everyone’s financial well-being and turns it into a measurable strategic lever.
There is a breath. There is a soul.
And it sounds like “finance”.
Fiinafas, in Arabic.
Because financial peace of mind starts with a little room to breathe.
Financial well-being. For all.
Fiinafas strengthens everyone’s financial well-being and turns it into a measurable strategic lever.
It all started with a simple realization: financial education alone is not enough to change lives.
For nearly 15 years, Chloé Jacquin worked across Africa and the Middle East, alongside ministries, central banks and local organizations. She saw firsthand how traditional financial education programs, however useful, struggled to shift behaviors and habits: too much knowledge, not enough real-life financial decision-making.
Inspired by behavioral science and nudges, she envisioned a more engaging, human-centered approach: hybrid coaching, combining personalized support with digital tools, tailored to local realities. That’s how Fiinafas was born in 2019. After a testing phase, the social and solidarity enterprise was officially launched in 2024.
Today, Fiinafas is a dedicated team working in France, Senegal, South Africa and beyond, partnering with experts and organizations to support women, youth and vulnerable communities on their journey to financial autonomy.
Technology. Research. Cooperation.
Hybrid, adaptive tools, designed to work offline too.
A method grounded in behavioral economics and the social sciences.
We train local actors for impact that lasts.
What holds us together.
Doing it well, and doing what matters. Evidence-based methods and measurable data.
Knowledge that lasts and access for everyone, whatever their level or their connection.
Lasting transformation, measured by real change in financial and social behaviors.
Illustrations by artists of the Ytto Foundation in Taroudant (Morocco):
1. artist from the village of Aït Hakim, 2. Khadija Aït Bounam, village of Aït Taleb, Taroudant, 3. Fahd Mouline, Taroudant region.
A multidisciplinary team: field, research and technology.
Founder · CEO
Business Developer, South Africa
Senior Developer
Digital Instructional Designer
Digital Instructional Design Apprentice
Communication & Web Design Intern
Senegal Partner, Founder of Baby Box Africa
Fiinafas draws on a global network of experts across 8 countries, working in 4 languages and more, around financial education, entrepreneurship, gender and digital financial services.
Registered under the social and solidarity economy (ESS) framework in France, Fiinafas places solidarity and social responsibility at the heart of how it operates.
Our advisory board and inclusive practices reflect our commitment to transparency and co-creation.
Business Model Advisor · Geneva
Behavioural Change Advisor · Boston
Financial Capability Advisor · Cape Town
A multidisciplinary committee ensures that every diagnostic, workshop and tool rests on solid scientific foundations: evidence-based practice, impact evaluation, research & innovation, and joint academic output with partner institutions.
Fiinafas is part of the So Coopération network, which brings together the social economy and international solidarity organizations to promote innovative, cooperative solutions.
Fiinafas is also a member of the Makesense Éducation network, advancing innovative practices in education.
In line with social economy principles, Fiinafas redistributes part of its profits to the communities it supports, strengthening their financial independence and fostering lasting collective well-being.
Fiinafas is a signatory of the Dakar Declaration of the Global Social Economy Forum (GSEF), which highlights the role of the social economy in achieving the UN Sustainable Development Goals, and is preparing for GSEF 2025 in Bordeaux.
We take financial well-being where it matters, and where it earns recognition.
We take part in EdTech, FinTech, entrepreneurship and social economy events in the countries where we operate, and our work is regularly recognized with awards.
Regional
Global Social Economy Forum, 2025 · Bordeaux
Global Money Week 2024 webinar · Bordeaux
SINGA Ceremony, 2025 · Bordeaux
ShePlayzz Award for innovation in women’s sport · Bordeaux
National
VivaTech 2026 · Paris
Fintech R:evolution, Station F · Paris
Paris Investor Week 2025 · Paris
VivaTech 2026 · Paris
Illiteracy and Financial Education Day, Banque de France · Paris
Women & Money Day, 2025 · Paris
Make Her Day, Les Premières, 2026 · Paris
Educatech 2025 · Paris
International
ALIVE Training · Cape Town, South Africa
GSEF 2023 · Dakar, Senegal
Global Money Week 2024 · Dubai, UAE
GITEX Africa 2025 · Morocco
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